Concept map
These pages define the operational contract for each concept: what it is, how it should be used, which failure modes to avoid, and where it connects to API and product workflows.
Persona
A durable synthetic individual
A persona is the identity anchor for all research interactions: stable profile, evolving memory, and consistent voice.
Skill
A reusable research task
A skill defines what you ask and how you evaluate it, so prompt execution can be repeated across personas and studies.
Cohort
A targeted segment within your audience
A cohort groups personas with shared attributes so you can reason about segment-specific behavior before scaling to full populations.
Population
A complete synthetic panel
A population combines cohorts into a balanced audience model you can run repeatable studies against at scale.
Study
A controlled run across a population
A study binds a skill to a target population, runs at scale, and returns structured evidence for product decisions.
How concepts connect
- Personas are your durable identity units and memory containers.
- Skills are the reusable prompts/tasks executed by personas.
- Cohorts group similar personas to make segment-level comparisons meaningful.
- Populations combine cohorts into a full synthetic panel.
- Studies execute one or more skills across a target population and produce evidence.
Build and integrate
Once the core concepts click, move straight into hands-on setup and implementation docs.
Try Playground
Validate persona behavior and prompt quality before embedding.
Configure and copy widget code
Set persona/widget options and copy the embeddable snippet for your site.
API keys
Create and manage tenant-scoped keys for Playground, widget embeds, and backend automation workflows.
Recommended reading order
Start with Persona and Skill, then move to Cohort and Population, and finish with Study. This mirrors how teams usually move from setup to repeatable research execution.