UX Research
Pressure-test UX decisions with synthetic users
Simulate user journeys across experience levels and motivations so your team can fix friction before live usability studies.
Best for
Product design and research teams iterating quickly on onboarding, conversion, and feature discoverability.
Step 1
Model user archetypes
Create personas for first-time users, power users, and skeptical switchers with realistic intent and constraints.
Step 2
Run scripted product tasks
Ask each persona to complete specific flows and capture what confused or motivated them.
Step 3
Prioritize UX fixes
Use recurring friction themes to rank usability issues ahead of design review and engineering sprints.
Persona vignette
Dana - Operations manager evaluating new tools
"I like the dashboard, but I still do not know what to do first after sign-in."
What teams unlock
Archetype-based walkthroughs
Run the same flow from multiple user mindsets to catch hidden assumptions.
Narrated decision context
Persona explanations reveal why they abandoned, hesitated, or converted.
Reusable UX test templates
Save common task scripts and rerun them for every design revision.
Research-ready artifacts
Export insights and transcripts for design critiques and roadmap planning.
50+
Flow variants tested
< 30 min
Time to first insight
Broad and repeatable
Persona perspectives