For teams

Ship product decisions with stronger directional signal

Give PMs and designers rapid feedback loops across user archetypes before committing engineering effort.

Concept testing

Compare multiple feature or messaging directions quickly.

Capture why users stall, convert, or abandon in key journeys.

Share transcripts with design, product, and engineering stakeholders.

Repeat studies each sprint to measure directional improvements.

Typical workflow

1
Define archetypes and jobs-to-be-done
Model high-value user segments and include context about motivations and constraints.
2
Simulate key product flows
Run structured prompts for onboarding, activation, retention, and pricing interactions.
3
Turn findings into backlog priorities
Use recurring friction themes to align roadmap choices and launch plans.

Recommended plan

Best for teams running continuous discovery and rapid concept iteration cycles.

Ready to run this workflow?

Launch in minutes and iterate as often as your team needs.